If you feel like the beauty industry has entered a villainous phase in 2023, you might be onto something. The industry has taken a big hit from the economic downturn and traumatic era due to covid. However, we can all agree that 2023 was the year the beauty community awakened from its slumber.
Beauty brands have truly impressed us by continuously innovating and evolving to provide quality products with top-notch ingredients, especially at reasonable price points.
According to reports, worldwide projections indicate that the beauty market will grow by 33.3% between 2024-2028, resulting in a market estimate volume of US$736.80bn by 2028.
These figures translate into a plethora of unwavering theories,with one suggesting that no matter how saturated the beauty market becomes , there will always be customers waiting to be influenced.
Tik Tok has done a great job of influencing and de-influencing us on beauty products that are worth the hype, while re-directing us towards products that aren’t investments worthy. So let me do the same.
Disclaimer
This blog is intended for entertainment purposes only and should not be regarded as a substitute for professional medical advice, diagnoses, or treatment. Additionally, it is important to note that certain images featured within this blog are not owned by the author.
As you read through this blog post, pay close attention to the ingredients present in all skin care and beauty cosmetics, as well as their formulation. Don’t hesitate to conduct extensive research and sample products if you’re unsure how your skin will react.
The ORDINARY Multi-Peptide Lash and Brow Serum $14.90
A volumizing lash and brow serum for a thicker and healthier look
The Ordinary
This serum is carefully crafted to cater to all skin types, providing a gentle yet effective solution to promote the growth of voluminous and longer eyebrows and eyelashes. Its unique water-based formula has been designed to penetrate hair follicles and deliver essential nutrients, vitamins, and minerals, which are necessary for healthy hair growth. With regular use, this serum can help to enhance the appearance of your brows and lashes, making them look fuller, thicker, and more luscious.
Key Ingredients
- Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1, Oligopeptide-2, Acetyl Tetrapeptide-3, Caffeine, Larix Europaea Wood Extract, Trifolium Pratense Flower Extract, Camellia Sinensis Leaf Extract
Formulated Without
- Alcohol-free Oil-free Silicone-free Vegan Gluten-free Cruelty-free
PRO TIP
For best results, it is recommended to perform a thorough double cleanse every day, both morning and at night, before applying a fresh layer of lash serum. Following this routine consistently, you will notice a significant improvement in the volume and growth of you lashes and eyebrows over time.
Uklash Eyelash Serum $49.19
UKLASH Eyelash Serum is a powerful serum that targets brittle, short and sparse lashes!
Uk Lash
Top-rated and award-winning UK lash serum from the UK has surpassed all other lash serums. Users have experienced up to 50% increase in lash length and volume retention in just 25 days. This is truly impressive considering it is one of the newest eyelash formulations in the market and has already showcased outstanding results within the beauty community.
Key Ingredients
- Biotin Peptide
- Green Tea Extract
- Vitamin B5
- Myristoyl Pentapeptide-17
Formulated Without
- Vegan -friendly Cruelty- free Paraben-free Clinically-proven
PRO TIP
To get the best results from the Uk Lash serum, it’s important to use it sparingly. Simply apply a thin line of the serum along the upper lash line, taking care to avoid getting any in your eyes. If you’re incorporating the serum into your nightly skincare routine, its best to apply it before bed so that it can work its magic overnight. Remember, a little goes a long way with this powerful lash serum.
E.L.F Power Grip Primer $10
“smoothes skin while gripping your makeup to help it last longer.”
E.L.F cosmetics
E.L.F Cosmetics proves once again that quality and affordability can go hand in hand.This drugstore brand is a national treasure and continues to dominate the market. Their gel-based primer effectively blurs pores and creates a smooth base for foundation application that lasts all day and night. Many consider this to be a perfect alternative to Smashbox’s photo finish and Milk makeup’s hydro grip primers.
Key Ingredients
- Hyaluronic Acid
Formulated Without
Phthalates- Parabens- Nonylphenol ethoxylates-Triclosan-Triclocarban-Hydroquinone-Sulfates
PRO TIP
For achieving a flawless makeup look, its crucial to prep your skin with a hydrating moisturizer before applying primer. After the primer is applied, let it sit on your skin for 30 seconds to allow it to melt in properly before proceeding to apply other products. This will ensure a smooth and long-lasting makeup finish.
MILK Hydro Grip Primer $32
“hydrating face primer with hyaluronic acid that grips makeup for up to 12 hours”
Milk Makeup
Get ready for a flawless makeup application with Hydro Grip primers! This top-quality primer is the secret to a healthy-looking glow and long-lasting makeup that’s perfect for all skin types. With its unique formula, Milk Hydro Grip primer provides essential hydration to your skin, while locking your makeup firmly in place for up to twelve hours. No more touch-ups throughout the day. Join thousands of makeup enthusiasts who have made Hydro Grip their go-to primer for a perfect look that lasts all day and night.
Key Ingredients
- Blue Agave Extract
- Hyaluronic Acid and Hemp Seed Extract
- Niacinamide
- (vitamin B3)
- Aloe water
Formulated without
Cruelty-free, Paraben-free, Silicone-free, Oil-free, Fragrance-free, and Gluten-free.
PRO TIP
Place two dots of primer onto your fingertips and gently massage it onto your face until it blends seamlessly. This will provide a smooth canvas for your foundation and concealer. Make sure to allow the formula to set into your skin for a few minutes before applying other makeup products on top. This will activate the primer and ensure that your makeup lasts throughout the day without smudging or fading.
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Juvia’s Place – Blushed Liquid Blush- $19
“pigmented and blendable formulation”
Juvia’s Place
Juvia’s Place has always amazed me with their intense pigment and well-rounded products. I have observed that their blushed liquid blush is one of their best products. It blends perfectly onto the cheeks, making it suitable for all skin tones. However, it’s important to use this product sparingly since a little goes a long way. If you are looking for a high-quality blush with intense pigment, Juvia’s Place blushed liquid blush deserves a spot on your shopping list.
Key Ingredients
- Talc
- Mica
- Silica
PRO TIP
When it comes to this particular blush, its worth keeping in mind that a little goes a long way. The formula is highly concentrated, so you don’t need to use a lot of product . Start by applying a small amount of blush on the back of the hand, then use the fingertips to gently pat the product onto your cheeks, blending it outward towards your temples.
Rare Beauty Soft Pinch Liquid Blush-$23
“A weightless, long-lasting liquid blush”
Rare Beauty
This exceptional liquid formulation is designed to give you a naturally healthy and radiant look, with a silky touch that feels like a dream. Its buildable and blendable properties let you apply it with ease, and a little goes a long way making it cost effective. Long-lasting providing day to night wear so you can look your best all day long. Plus, it’s available in both matte and dewy formulation to suit your preferences.
Key Ingredients
- Isododecane, Silica, Dimethicone, Methyl Trimethicone, Diisostearyl Malate, Trimethylsiloxysilicate, Diphenyl Dimethicone, Mica, Cera Microcristallina/Microcrystalline Wax/Cire microcrystalline
Formulated without
Cruelty-free, Paraben-free-Vegan
PRO TIP
To begin with, it is recommended to first remove any excess product from the applicator before applying it. Once done, you can start by placing a small dot or two, depending on the level of intensity you desire, on each cheek. After that, gently and seamlessly pat the product into your skin until it blends in perfectly.
Milani Make It Last $12.99
“With up to 24HRS of wear, America’s #1 Setting Spray”
Milani
Discover the perfect makeup solution that keeps you looking fresh and beautiful all day and night. Milani’s weightless formula provides sweat-proof and waterproof results, locking in your makeup for a natural finish. Say goodbye to touch-ups and hello to long lasting confidence.
Key Ingredients
- Water (Aqua), Alcohol Denat., Niacinamide, Pvp, Pentylene Glycol, Glycerin, Phenoxyethanol, Polaxamer 407, Peg-60 Hydrogenated Castor Oil, Ethylhexylglycerin, Pseudoalteromonas Ferment Extract, Fragrance ( Fragrance), Citrullus Lanatus ( Watermelon) Fruit Extract, Sodium Benzoate, Citrulline, Caprylyl Glycol, Potassium Sorbate
Formulated Without
Cruelty free- Vegan
PRO TIP
To get the most out of your makeup routine, it’s important to properly prime, hydrate and set your face. To do this, hold your bottle about 6-8 inches away from your face and spray a fine mist evenly across your skin. Not only will this help your makeup stay put all day, but it will also give your skin a refreshing burst of hydration.
One Size Beauty On Til Dawn-$32
“Waterproof, Rub-Proof, 16-Hour Mattifying Performance Setting Spray”
One Size Beauty
This trendy setting spray has created quite a buzz, various social media platforms pride this as one of the ultimate solutions for makeup to stay put for as long as 16 hours. Its ability to resist water and provide a matte finish is truly impressive, as it absorbs excess oils on the skin and tightens pores, it results a picture perfect makeup look. It’s safe to say that this product is absolutely deserving of all the accolades it has received.
Key Ingredients
Key Ingredients
- Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Glycerin, Hamamelis Virginiana (Witch Hazel)Water, Aloe Barbadensis Leaf Juice, Panthenol, Camellia Sinensis Leaf Extract, Cucumis Sativus(cucumber)Fruit Extract
Formulated without
Paraben Free
PRO TIP
During the application process, its advised to close your eyes to avoid any discomfort. Hold the product bottle at a distance of 10-12 inches away from your face and apply the product in a circular motion to ensure even dispersal. By following these simple steps, you can achieve a flawless and natural look.
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